And the pubs don't mind, because it would mean higher alcohol prices at the supermarkets, thereby raising the price of drinking at home:
“LIGHT, golden and refreshing”, proclaims the label on a plastic bottle of cider in Sainsbury’s supermarket. It is also fantastically cheap. Two litres of the sickly yellow tipple costs just £1.21 ($1.94), equivalent to 34p a pint. A stronger variety farther down the aisle gives customers a discount if they buy in bulk. At these prices, shoppers can buy enough booze to exceed the government’s recommended limits for little more than £3 a week.
A growing temperance movement seeks to end this bonanza. On January 8th the parliamentary health committee was due to publish a report demanding that the government introduce a minimum price for alcohol, to render such bargains illegal. Using research from Sheffield University, the committee argued that a floor of 40p for a 10ml unit of alcohol—enough to push the Sainsbury’s cider up to £3.36—would save 1,100 lives per year. A floor of 50p would save 3,000, it said. Medical associations and the police all want to see drink get more expensive too . . . .