Friday, December 25, 2009

How to Have Income-Inelastic Demand? Put the Elastic in the Back of the Jeans

According to this report exclusive to NewsHour, a company called Not Your Daughter's Jeans has hit on a jean design that appears to insulate the demand for its product from fluctuations in consumers' incomes.

Paul Solman reports. And it is littered with puns.

And if the video is slow to load, here is a direct link.


  1. Victor, this is a great video! Thanks so much for posting it. Merry Christmas.

  2. Thanks, David. Merry Christmas to you, too. Hope all is well, and hope to see you at APEE this year.