Tuesday, July 28, 2009

Price Point Too Low (or order too small): Beer Festival Taps Out

Earlier this month the 5th Beer on the Wye Festival in Herefordshire literally tapped out. The festival, designed to be a three-day event, had to call off the final day because the entire supply had been consumed in the first two days.

Organizers say they were surprised when 3800 attended--nearly one-third more than the usual turnout. Organizers plan to order more beer for next year's festival, the BBC reports.

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